In today's data-driven world, companies and organisations across industries constantly collect, analyse, and utilise data to inform their decisions and strategies. However, using real-world data can present various challenges, particularly in data privacy and security. This is where synthetic data comes in as an innovative solution that balances data privacy and data utility. In this blog post, we'll explore the importance of synthetic data and why it should be considered a best practice in various industries, focusing on personal identifiable data and GDPR. What is Synthetic Data? Synthetic data refers to artificially generated data that mimics the statistical properties of real-world data. It can be created using various techniques such as generative adversarial networks (GANs), agent-based simulations (ABM), variational autoencoders (VAEs), and other machine learning algorithms. The resulting synthetic data can be used in place of real-world data in various applications, su